Microeconomics for managerial decision making [printed text] / Roger D. Blair, Author ; Lawrence W. Kenny, Author  . -  Int. Student Edition . - New York : McGraw-Hill, 1982 . - xiv, 447 p. : ill. ; 25 cm.
ISBN : 978-0-07-066183-7

Class number:	338.5024
Abstract:
Contents note:	Preface Part I Introduction 1. Firms, Managers and Economics Part II Tools for Managerial Decision Making 2. Consumer Demand Theory; 3. Market Demand: Characteristics and Estimation; 4. Production and Costs; 5. Theory of the Firm; Appendix; 6. Decisions Under Uncertainty Part III Applications to Managerial Problems 7. Organizational Decisions; 8. Decisions on Finance and Insurance; 9. Labor Management Decisions; 10. Labor Management in Imperfect Markets; 11. Production Decisions; 12. Pricing Decisions in Imperfect Markets; 13. Marketing Decisions; 14. Accounting and Managerial Decisions Part IV Relaxation of Profit Maximization 15. Alternative Managerial Goals; Appendix; Table 1 Future Value of Table 2 Present Value of Glossary; Index.