Corporate strategy [printed text] / Richard L. Lynch, Author  . -  4th Edition . - Harlow : Financial Times Prentice Hall, 2006 . - xxxii, 830 p. : ill (col) ; 27 cm + 1 CD-ROM (4 3/4 in.
ISBN : 978-0-273-70178-1

Class number:	658.4012
Abstract:	Part One: An Introduction to Corporate Strategy 1. Corporate Strategy; 2. A Review of Theory and Practice Part Two: Analysis of the Environment 3. Analysing the Environment - the basics; 4. Analysing Markets and Competitors; 5. Analysing Customers Part Three: Analysis of Resources 6. Analysing Resources - The Basics; 7. Analysing Human Resources; 8. Analysing Financial Resources; 9. Analysing Operational Resources Part Four: The Purpose of the Organisation 10. Purpose Shaped by Vision, Leadership and Ethics; 11. Purpose Emerging from Knowledge, Technology and Innovation; 12. Purpose Delivered Through Corporate and Business Objectives Part Five: Developing the Strategy 13. Developing Strategic Options - the Prescriptive Process; 14. Strategy Evaluation and Development - the Prescriptive Process; 15. Finding the Route Forward - Emergent and Prescriptive Approaches; 16. Organisational Structure and Style and People Issues Part Six: The Implementation Process 17. Resource Allocation, Strategic Planning and Control; 18. Government, Public Sector and Not-for-Profit Strategies; 19. International Expansion and Globalisation Strategy; 20. Strategy Dynamics and Entrepreneurial Strategy; 21. Managing Strategic Change; 22. Building a Cohesive Corporate Strategy
Contents note:	Aimed at undergraduate and graduate level students of business, this textbook provides comprehensive coverage of the main aspects of corporate strategy. Both rational and creative approaches to strategy development are explored. The fourth edition features a new chapter on government, public sector, and not-for-profit strategies. An extended case study is presented on the accompanying CD-ROM.