Cases in strategic marketing [printed text] / David W. Rosenthal ; Lew G. Brown . - Upper Saddle River, N.J. : Prentice Hall, 2000 . - xiii, 610 p. : ill. ; 26 cm.
ISBN : 978-0-13-086359-1

Class number:	658.802
Abstract:	Case Studies in Marketing offers case studies that provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies. It also includes appendices covering case analysis, financial analysis and oral presentations. Thus this case book is the ideal companion for a strategic management course.
Contents note:	Part I: Segmentation and Buyer Behaviour; Chapter 1: West Point Market ; Chapter 2 : Trap-Ease America; Chapter 3: The cottages report and conference center ; Chapter 4: Polaroid and the Family Imaging Market; Chapter 5: Multicon Inc; Chapter 6: Smith's Home Foods; Chapter 7: The Greensboro Housng Authority; Part II: Industry Structure and Competitive Analysis: Chapter 8: Sidethrusters ; Chapter 9: Gillette and the Mens' Shaving Market; Chapter 10: Enterprise Rent-A-Car: Selling the Dream: Chapter 11 : Scotia Aqua Farms; Chapter 12: Anheuser-Busch dominates in the 1990's ; Chapter 13: American Greetings Faces New Challenges in the 1990's; Chapter 14: Shades of Black; Chapter 15: Supportive Home-Care:positioning for the 1990's ; Chapter 16: Lowe's Companies: battling home depot; Part III: International Chapter 17: Kodak versus Fuji; Chapter 18: Ito-Yokado Company; Part IV Product Chapter 19: Verbatim Challenges 3M for Market Leadership; Chapter 20: Broderbund software; Chapter 21: Baxter: Scientific Products Division; Part V: Price Chapter 22: Alma Products, Inc.; Chapter 23: Southwestern Ohio Steel; Part VI: Promotion Chapter 24: Jefferson-Pilot Corporation; Chapter 25: Replacements Limited; Chapter 26: Miami University: The Redskins Name Controversy; Chapter 27: The O'Henry Hotel; Part VII: Supply Chain and Distribution Chapter 28: FieldPro Manufacturing Company; Chapter 29: Johnson & Quinn: The Carling Printing Graphics Decision; Chapter 30 The David J. Joseph Company: The Henderson Shredder Project; Chapter 31: Icon Acoustics bypassing tradition; Chapter 32: Chemical Additives Corporation-Speciality Products Group; Chapter 33 Thai Chempest; Part VIII: Ethics and Social Responsibility Chapter 34: Southwestern Ohio Steel, L.P. The MatworkS Decisions; Chapter 35: Starbucks Coffee Company: The Dorosin Issue; Chapter 36: Hoechst-Roussel Pharmaceuticals, Inc: RU486; Part IX: Comprehensive Cases Chapter 37: Intermark: Desinging UNICEF'S Oral Rehydration Program in Zambia; Chapter 38: Chateau des Charmes Wines LTD.; Chapter 39: Schweppes Raspberry Ginger Ale; Appendix A: Analyzing Strategic Marketing Cases; Appendix B: Financial Analysis for Marketing Strategies; Appendix C: Presenting Marketing Cases Orally;