Exploring strategy: text & cases : plus MyLab Strategy and The Strategy Experience simulation [printed text] / Gerry Johnson, Author ; Richard Whittington, Author ; Kevan Scholes, Author ; Steve Pyle, Author  . -  9th ed. . - Harlow : Financial Times Prentice Hall, 2011 . - xxix, 773 p. ; 27 cm.
ISBN : 978-0-273-73702-5 : €54.90
With over 900,000 copies sold worldwide, Exploring Strategy is the essentail textbook for tomorrow's managers. From multinational to entrepreneurial start-ups, charities to government agencies, this book raises the big questions about these organisations - how they grow, how they innovate and how they change

Class number:	658.4012
Abstract:
Contents note:	1 Introducing Strategy Part I - The Strategic Position Introduction to Part I; 2 The environment; 3 Strategic Capabilities; 4 Strategic Purpose; 5 Culture and Strategy; Commentary on Part I The Strategic Position Part II - Strategic Choices Introduction to Part II; 6 Business Strategy; 7 Corporate strategy and diversification; 8 International strategy; 9 Innovation and entrepreneurship; 10 Mergers, acquisitions and alliances; Commentary on Part II Strategic Choices Part III - Strategy in Action Introduction to Part III; 11 Evaluation strategies; 12 Strategy development processes; 13 Organising for success; 14 Leadership and strategic change; 15 The practice of strategy; Commentary on Part III Strategy in Action