| Title : | Strategic management and competitive advantage : concepts and cases | | Material Type: | printed text | | Authors: | Jay B. Barney, Author ; William S. Hesterly, Author | | Edition statement: | 4th Edition. International Edition. | | Publisher: | Upper Saddle River, N.J. : Pearson Education | | Publication Date: | 2012 | | Pagination: | 395 p. | | Layout: | ill (col) | | Size: | 26 cm | | ISBN (or other code): | 978-0-13-256045-0 | | Class number: | 658.4012 | | Abstract: | Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. The fourth edition features several new and updated cases. | | Contents note: | Part 1: The Tools of Strategic Analysis
Chapter 1: What Is Strategy and the Strategic Management Process?; Chapter 2: Evaluating a Firm's External Environment; Chapter 3: Evaluating a Firm's Internal Capabilities; End-of-Part 1 Cases: 1-1 Pfizer and the Challenges of the Global Pharmaceutical Industry; 1-2 Wal-Mart Stores, Inc., in 2010; 1-3 Harlequin Enterprises: The Mira Decision; 1-4 True Religion Brand Jeans and the Premium Jeans Industry: Cyclical Downturn or Secular Slowdown
Part 2: Business-level Strategies
Chapter 4: Cost Leadership; Chapter 5: Product Differentiation; End-of-Part 2 Cases: 2-1 JetBlue Airways: Managing Growth; 2-2 Nucor in 2010; 2-3 The Levi's Personal Pair Proposal; 2-4 Papa John's International, Inc.: Twenty-First Centruy Growth Challenges
Part 3: Corporate Strategies
Chapter 6: Vertical Integration; Chapter 7: Corporate Diversification; Chapter 8: Organizing to Implement Corporate Diversification; Chapter 9: Strategic Alliances; Chapter 10: Mergers and Acquisitions; Chapter 11: International Strategies; End-of-Part 3 Cases: 3-1 eBay Customer Support Outsourcing; 3-2 Nucleon Inc.; 3-3 Danaher Corporation; 3-4 LVMH: Managing the Multibrand Conglomerate; 3-5 Aegis Analytical Corporation's Strategic Alliances; 3-6 The Activision-Blizzard Merger; 3-7 McDonald's and KFC: Recipes for Success in China
Appendix: Analyzing Cases and Preparing for Class Discussions; Glossary; Company Index; Name Index; Subject Index |
Strategic management and competitive advantage : concepts and cases [printed text] / Jay B. Barney, Author ; William S. Hesterly, Author . - 4th Edition. International Edition. . - Upper Saddle River, N.J. : Pearson Education, 2012 . - 395 p. : ill (col) ; 26 cm. ISBN : 978-0-13-256045-0 | Class number: | 658.4012 | | Abstract: | Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. The fourth edition features several new and updated cases. | | Contents note: | Part 1: The Tools of Strategic Analysis
Chapter 1: What Is Strategy and the Strategic Management Process?; Chapter 2: Evaluating a Firm's External Environment; Chapter 3: Evaluating a Firm's Internal Capabilities; End-of-Part 1 Cases: 1-1 Pfizer and the Challenges of the Global Pharmaceutical Industry; 1-2 Wal-Mart Stores, Inc., in 2010; 1-3 Harlequin Enterprises: The Mira Decision; 1-4 True Religion Brand Jeans and the Premium Jeans Industry: Cyclical Downturn or Secular Slowdown
Part 2: Business-level Strategies
Chapter 4: Cost Leadership; Chapter 5: Product Differentiation; End-of-Part 2 Cases: 2-1 JetBlue Airways: Managing Growth; 2-2 Nucor in 2010; 2-3 The Levi's Personal Pair Proposal; 2-4 Papa John's International, Inc.: Twenty-First Centruy Growth Challenges
Part 3: Corporate Strategies
Chapter 6: Vertical Integration; Chapter 7: Corporate Diversification; Chapter 8: Organizing to Implement Corporate Diversification; Chapter 9: Strategic Alliances; Chapter 10: Mergers and Acquisitions; Chapter 11: International Strategies; End-of-Part 3 Cases: 3-1 eBay Customer Support Outsourcing; 3-2 Nucleon Inc.; 3-3 Danaher Corporation; 3-4 LVMH: Managing the Multibrand Conglomerate; 3-5 Aegis Analytical Corporation's Strategic Alliances; 3-6 The Activision-Blizzard Merger; 3-7 McDonald's and KFC: Recipes for Success in China
Appendix: Analyzing Cases and Preparing for Class Discussions; Glossary; Company Index; Name Index; Subject Index |
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