| Title : | eMarketing eXcellence | | Material Type: | printed text | | Authors: | Dave Chaffey, Author ; PR Smith, Author | | Edition statement: | 3rd edition | | Publisher: | Oxford : Elsevier Butterworth-Heinemann | | Publication Date: | 2011 | | Pagination: | xviii, 508 p. | | Layout: | ill (col) | | Size: | 25 cm | | ISBN (or other code): | 978-0-7506-8945-8 | | Class number: | 658.8 | | Abstract: | eMarketing eXcellence, Third Edition" has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; measure and enhance your e-marketing; and, drive your e-business forward. Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC[registered] planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, "eMarketing eXcellence, Third Edition" provides a vital reference point for all students and managers involved in marketing strategy and implementation. Learn how to create a digital marketing strategy and get better campaign results. This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion. Each chapter is structured with the following fantastic features: introduction; chapter summary; references; further reading; web links; self-test; and, eMarketing practitioner interviews. | | Contents note: | 1. Introduction to e-marketing; 2. Remix; 3. E-models; 4. E-customers; 5. E-tools; 6. Site Design; 7. Traffic Building; 8. E- CRM; 9. E-business; 10. E-planning; Glossary; Index |
eMarketing eXcellence [printed text] / Dave Chaffey, Author ; PR Smith, Author . - 3rd edition . - Oxford : Elsevier Butterworth-Heinemann, 2011 . - xviii, 508 p. : ill (col) ; 25 cm. ISBN : 978-0-7506-8945-8 | Class number: | 658.8 | | Abstract: | eMarketing eXcellence, Third Edition" has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; measure and enhance your e-marketing; and, drive your e-business forward. Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC[registered] planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, "eMarketing eXcellence, Third Edition" provides a vital reference point for all students and managers involved in marketing strategy and implementation. Learn how to create a digital marketing strategy and get better campaign results. This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion. Each chapter is structured with the following fantastic features: introduction; chapter summary; references; further reading; web links; self-test; and, eMarketing practitioner interviews. | | Contents note: | 1. Introduction to e-marketing; 2. Remix; 3. E-models; 4. E-customers; 5. E-tools; 6. Site Design; 7. Traffic Building; 8. E- CRM; 9. E-business; 10. E-planning; Glossary; Index |
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eMarketing eXcellence
