Innovation management : context, strategies, systems, and processes [printed text] / Pervaiz K. Ahmed, Author ; Charles D. Shepherd, Author  . -  1st ed. . - Harlow : Pearson Prentice Hall, 2010 . - xvi, 552 p. : ill (b & w) ; 25 cm.
ISBN : 978-0-273-68376-6 : €68.71

Class number:	658.4063
Abstract:	In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
Contents note:	Part 1 Understanding Innovation and Creativity 1. Innovation in context; 2. Creativity and innovation Part 2 Strategic Focus - setting a direction 3. Strategy and innovation; 4. Technology strategy Part 3 Structure for a new product development - frameworks 5. Innovation process management; 6. Optimising innovation decision making and portfolio management; 7. Innovation performance management Part 4 Aligning people - culture and structure 8. People, leadership and structure for innovation; 9. Culture and climatefor innovation; 10. Innovation in a global world Part 5 Execution within a structured development process 11. Market learning; 12. Design and manufacture for innovation; 13. Supply chain management and innovation; 14. Knowledge management and learning for innovation Index.