| Title : | Business research methods | | Material Type: | printed text | | Authors: | Boris Blumberg, Author ; Donald R. Cooper, Author ; Pamela S. Schindler, Author | | Edition statement: | 3rd European Edition | | Publisher: | London : McGraw-Hill | | Publication Date: | 2011 | | Pagination: | xix, 505 p. I 38 p. | | Layout: | ill (col) | | Size: | 26 cm | | ISBN (or other code): | 978-0-07-712997-2 | | Price: | €60.94 | | General note: | Are you about to begin a research project but don't know where to start? Are you struggling to understand the relevance of research methods? This book is for you! | | Keywords: | 'Business'
'Research'
'Methodology' | | Class number: | 658.0072 | | Contents note: | Preface; Guided Tour; Technology to enhance learning and teaching; Make the grade!; Acknowledgements;
Part 1 Essentials of research
1. The nature of business and management research, 2. The research process and proposal, 3. Literature review, 4. Ethics in business research
Part 2 Research approaches
5. Quantitative and qualitative research, 6. Sampling strategies, 7. Survey research, 8. Secondary data and archival sources, 9. Case studies, qualitative interviews and focus groups, 10. Observation, 11. Content analysis and other qualitative approaches, 12. Experimentation
Part 3 Research instruments
13. Measurement and scales, 14. Fieldwork: questionnaires and responses, 15. Writing up and presenting research outcomes, Cases, Glossary, Index |
Business research methods [printed text] / Boris Blumberg, Author ; Donald R. Cooper, Author ; Pamela S. Schindler, Author . - 3rd European Edition . - London : McGraw-Hill, 2011 . - xix, 505 p. I 38 p. : ill (col) ; 26 cm. ISBN : 978-0-07-712997-2 : €60.94 Are you about to begin a research project but don't know where to start? Are you struggling to understand the relevance of research methods? This book is for you! | Keywords: | 'Business'
'Research'
'Methodology' | | Class number: | 658.0072 | | Contents note: | Preface; Guided Tour; Technology to enhance learning and teaching; Make the grade!; Acknowledgements;
Part 1 Essentials of research
1. The nature of business and management research, 2. The research process and proposal, 3. Literature review, 4. Ethics in business research
Part 2 Research approaches
5. Quantitative and qualitative research, 6. Sampling strategies, 7. Survey research, 8. Secondary data and archival sources, 9. Case studies, qualitative interviews and focus groups, 10. Observation, 11. Content analysis and other qualitative approaches, 12. Experimentation
Part 3 Research instruments
13. Measurement and scales, 14. Fieldwork: questionnaires and responses, 15. Writing up and presenting research outcomes, Cases, Glossary, Index |
|
Home
Business research methods
