| Title : | Exploring corporate strategy: text only | | Material Type: | printed text | | Authors: | Gerry Johnson, Author ; Kevan Scholes, Author ; Richard Whittington, Author | | Edition statement: | 7th enhanced media ed. | | Publisher: | London : Prentice Hall | | Publication Date: | 2006 | | Pagination: | xxxv, 635 p. | | Layout: | ill. | | Size: | 27 cm | | ISBN (or other code): | 978-0-273-71018-9 | | General note: | Includes index. | | Class number: | 658.4012 | | Abstract: | Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What's new? Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7. Online resources include: *Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book. *Students can study on the go! Download summaries of key topics to your mp3 player, or listen online. *Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book. | | Contents note: | Part 1 Introduction
Introduction to Part 1; Chapter 1 Introducing Strategy; Commentary on Part 1; Strategy Lenses
Part 2 The Strategic Position
Introduction to Part II; Chapter 2 The Environment; Chapter 3 Strategic Capability; Chapter 4 Expectations and Purposes; Commentary on Part II; Coping with Complexity: The 'Business Idea'
Part III Strategic Choices
Introduction to Part III; Chapter 5 Business-level strategy; Chapter 6 Corporate-level and international strategy; Chapter 7 Directions and Methods of Development; Commentary on Part III; Strategy Selection
Part IV Strategy into Action
Introduction to Part IV; Chapter 8 Organising for Success; Chapter 9 Enabling Success; Chapter 10 Managing Strategic Change; Commentary on Part IV; Strategy into Action
Part V How Strategy Develops
Introduction to Part V; Chapter 11 Understanding Strategy Development; Commentary on Part V; Strategy Development in Organisations |
Exploring corporate strategy: text only [printed text] / Gerry Johnson, Author ; Kevan Scholes, Author ; Richard Whittington, Author . - 7th enhanced media ed. . - London : Prentice Hall, 2006 . - xxxv, 635 p. : ill. ; 27 cm. ISBN : 978-0-273-71018-9 Includes index. | Class number: | 658.4012 | | Abstract: | Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What's new? Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7. Online resources include: *Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book. *Students can study on the go! Download summaries of key topics to your mp3 player, or listen online. *Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book. | | Contents note: | Part 1 Introduction
Introduction to Part 1; Chapter 1 Introducing Strategy; Commentary on Part 1; Strategy Lenses
Part 2 The Strategic Position
Introduction to Part II; Chapter 2 The Environment; Chapter 3 Strategic Capability; Chapter 4 Expectations and Purposes; Commentary on Part II; Coping with Complexity: The 'Business Idea'
Part III Strategic Choices
Introduction to Part III; Chapter 5 Business-level strategy; Chapter 6 Corporate-level and international strategy; Chapter 7 Directions and Methods of Development; Commentary on Part III; Strategy Selection
Part IV Strategy into Action
Introduction to Part IV; Chapter 8 Organising for Success; Chapter 9 Enabling Success; Chapter 10 Managing Strategic Change; Commentary on Part IV; Strategy into Action
Part V How Strategy Develops
Introduction to Part V; Chapter 11 Understanding Strategy Development; Commentary on Part V; Strategy Development in Organisations |
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