International business. Challenges and choices [printed text] / Alan Sitkin, Author ; Nick Bowen, Author . - Oxford : Oxford University Press, 2010 . - xxi, 426 p. : ill (col) ; 27 cm.
ISBN : 978-0-19-953391-6

Class number:	658.049
Abstract:	How much risk is involved in trading across borders? How serious are multinational enterprises about corporate responsibilty? How does a gearbox made in China end up in a car sold in Europe? In today's increaslingly connected world, international business plays an integral role in our day to day lives. This introductory textbook soffers a refreshingly critical approach to this dynamic field of study, showcasing both good and bad practice, and encouraging you to question and challenge the classic assumptions and theories. Drawing on a wealth of vivid case examples and insights - covering a range of businesses, from small organisations to large multinational companies - this text will provide you with a realistic depiction of the challenges and opportunties international business can present - includes an inside business feature based on interviews with key individuals from organisations such as Reuters and the United Nations, allowing you to understand the different perspectives in international business - Adopts a truly international approach, incorporating an abundance of examples from countries across the globe, particularly Brazil, Russia, India and China - Considers key developments in international business, including increasing ecological constraints and the latest effects of the global recession.
Contents note:	1. International Contexts, 2. International Actors, 3. International Strategy, 4. International Functions, 5. Looking Ahead.