Business research methods [printed text] / Alan Bryman, Author ; Emma Bell, Author  . -  3rd ed. . - Oxford : Oxford University Press, 2011 . - xxxvii, 765 p. : ill. (col.) ; 27 cm.
ISBN : 978-0-19-958340-9
Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results

Class number:	658.0072
Abstract:	If you are studying a module in research methods or embarking on a research project, than this book will provide an invaluable guide. Whether you are formulating research questions, designing a questionnaire, or writing up your project, the authors support you throughout the process, incorporating feedback from students and supervisors to help you benefit from their experiences.
Contents note:	Part One 1. Business research strategies; 2. Research designs; 3. Planning a research project and formulating research questions; 4. Getting started: reviewing the literature; 5. Ethics in business research Part Two 6. The nature of quantitative research; 7. Sampling; 8. Strucured interviewing; 9. Self-completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows Part Three 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: using NVivo Part Four 24. Breaking down the quantitative/qualitative divide; 25. Mixed methods research: combining quantitative and qualitative research; 26. E-research: Internet research methods; 27. Writing up business research.