Consumer behaviour: a European perspective [printed text] / Michael R. Solomon, Author ; Gary Bamossy, Author ; Soren Askegaard, Author ; Margaret K. Hogg, Author  . -  4th Edition . - Harlow : Financial Times Prentice Hall, 2010 . - xxvii, 700 p. : ill. (col) ; 27 cm.
ISBN : 978-0-273-71726-3

Class number:	658.8342094
Abstract:	Now in its fourth edition, Consumer Behaviour: A European Persepctive provides a fully comprehensive,lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
Contents note:	Part A Consumers in the marketplace Chapter 1 An introduction to consumer beahviour; Chapter 2 A consumer society; Chapter 3 Shopping, buying and evaluating; Case studies 1-4 Part B How consumers see the world and themselves Chapter 4 Perception; Chapter 5 The self; Chapter 6 Motivation, values and lifestyle; Case studies 5-8 Part C Consumers as decision-makers Chapter 7 Learning and memory; Chapter 8 Attitudes; Chapter 9 Individual decision-making; Case studies 9-13 Part D European consumers and their social groups Chapter 10 Group influence and opinion leadership; Chapter 11 European family structures, household decision-making and age cohorts; Chapter 12 Income and social class; Case studies 14-17 Part E Culture and European lifestyles Chapter 13 Culture and consumer behaviour; Chapter 14 Cultural change processes; Chapter 15 New times, new consumers; Case studies 18-22 Glossary; Indexes.