Global business strategy [printed text] / Robin John, Editor ; Grazia letto-Gillies, Author ; Howard Cox, Author ; Nigel Grimwade, Author ; Michael Allen, Author ; Edward Finn, Author  . -  1st edition 3rd Reprint . - London : Thomson, 2002 . - viii, 353 p. : ill (b & w) ; 25 cm.
ISBN : 978-1-86152-352-5
Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

Class number:	658.049
Abstract:	This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.
Contents note:	Introduction Part One The Environment, Growth and Development of International Firms 1. The Evolution of International Business Enterprise; 2. Internationalization Trends; 3. The Environment of International Business; 4. The International Trading Environment; 5. Alternative Approaches to the Explanation of International Production; 6. International Trade and Global Competition Part 2: International Business Strategy and Management 7. Strategic Planning and Management in International Firms; 8. International Business Strategy; 9. The Implementation of International Business Strategy; 10. International Organizational Structure; 11. Globalization and Human Resources Management References; Index.