| Title : | Enterprise development : the challenges of starting, growing and selling businesses | | Material Type: | printed text | | Authors: | Colin Barrow, Author ; David Molian, Author ; Robert Brown, Author ; Gerard Burke, Author | | Publisher: | London : Thomson Learning | | Publication Date: | 2005 | | Pagination: | xi, 275 p. | | Layout: | tables | | ISBN (or other code): | 978-1-86152-989-3 | | General note: | Enterprise Development is aimed at students of small business management and entrepreneurship, particularly those interested in starting or planning to start their own business; and at owner-managers of existing businesses. The book offers a detailed insight into the key challenges to be faced, explains solutions to those challenges, and maps out a route to success. | | Keywords: | 'New business enterprises'
'Management'
'Business planning' 'Small business' | | Class number: | 658.11 | | Abstract: | The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest.
Written in an accessible style, and pitched perfectly for its audience, this text introduces theory for the purposes of practical relevance. Including an excellent range of pedagogy, and many case examples to illustrate key points, this text addresses the major problems entrepreneurs will face and presents solutions to those problems, in order to help the reader understand how to develop and build their own successful business. Companies featured include: Cobalt Telephone Technologies, Cobra Beer, Fitness Express, Hotel Chocolat, InternetCamerasDirect, Iviewcameras, Light Emotions, Moonpig, Real Burger World, The Impact Programme, Top Golf and World Golf Systems. | | Contents note: | List of figures, List of tables, Introduction
Section 1: The challenges of getting into business, 1: How do you find a good business idea? 2. Do you have the right personal qualities for success? 3. Is there a market opportunity in your business sector? 4. What is your business model and market entry strategy? 5. Can you make a profit? 6. What is the most appropriate legal form for your business?
Section 2: The challenges of growing the business, 7. The challenges of growing the business, 8. Do you know how you win business? 9. How can you further develop your distinctiveness? 10. What is changing in your buisness environment? 11. What is your growth strategy? 12. Can you develop a balanced management team? 13. How do you fund growth?
Section 3: The challenges of deciding whether to re-invest or exit, 14. Are you a 'big small business' or a 'small big business'? 15. Can you change from owner to manager? 16 What are your options for realizing value?
References, Index. |
Enterprise development : the challenges of starting, growing and selling businesses [printed text] / Colin Barrow, Author ; David Molian, Author ; Robert Brown, Author ; Gerard Burke, Author . - London : Thomson Learning, 2005 . - xi, 275 p. : tables. ISBN : 978-1-86152-989-3 Enterprise Development is aimed at students of small business management and entrepreneurship, particularly those interested in starting or planning to start their own business; and at owner-managers of existing businesses. The book offers a detailed insight into the key challenges to be faced, explains solutions to those challenges, and maps out a route to success. | Keywords: | 'New business enterprises'
'Management'
'Business planning' 'Small business' | | Class number: | 658.11 | | Abstract: | The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest.
Written in an accessible style, and pitched perfectly for its audience, this text introduces theory for the purposes of practical relevance. Including an excellent range of pedagogy, and many case examples to illustrate key points, this text addresses the major problems entrepreneurs will face and presents solutions to those problems, in order to help the reader understand how to develop and build their own successful business. Companies featured include: Cobalt Telephone Technologies, Cobra Beer, Fitness Express, Hotel Chocolat, InternetCamerasDirect, Iviewcameras, Light Emotions, Moonpig, Real Burger World, The Impact Programme, Top Golf and World Golf Systems. | | Contents note: | List of figures, List of tables, Introduction
Section 1: The challenges of getting into business, 1: How do you find a good business idea? 2. Do you have the right personal qualities for success? 3. Is there a market opportunity in your business sector? 4. What is your business model and market entry strategy? 5. Can you make a profit? 6. What is the most appropriate legal form for your business?
Section 2: The challenges of growing the business, 7. The challenges of growing the business, 8. Do you know how you win business? 9. How can you further develop your distinctiveness? 10. What is changing in your buisness environment? 11. What is your growth strategy? 12. Can you develop a balanced management team? 13. How do you fund growth?
Section 3: The challenges of deciding whether to re-invest or exit, 14. Are you a 'big small business' or a 'small big business'? 15. Can you change from owner to manager? 16 What are your options for realizing value?
References, Index. |
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