Test item file: marketing an introduction [printed text] / Gary Armstrong, Author ; Philip Kotler, Author  . -  5th ed . - Upper Saddle River, N.J. : Pearson Prentice Hall, 2000 . - 282 p. ; 20 cm.
ISBN : 978-0-13-013611-4
This test bank was designed with the student and instructor in mind. All the objective and essay questions contained in this manual are drawn directly from the master text Marketing: an introduction.
Each chapter contains four sections: Multiple Choice, True/False, Essay and Application Questions.

Class number:

658.8