| Title : | Fuelled by belief : the Cityjet story | | Material Type: | printed text | | Authors: | Pat Byrne, Author | | Publisher: | Dublin : Liffey Press | | Publication Date: | 2004 | | Pagination: | xii, 228 p., [16] p. of plates | | Layout: | ill (b & w) | | Size: | 24 cm | | ISBN (or other code): | 978-1-904148-57-9 | | Class number: | 387.7065417 | | Abstract: | Written by the company's founder and first CEO, Pat Byrne, "Fuelled by Belief" tells the remarkable story of how a fledgling airline, against all odds, literally stayed in the air. Set up in 1993 to fly business travellers to London City Airport and back from Dublin, Cityjet was highly regarded and developed a loyal customer base, but was continually struggling to compete in a very difficult market. A promotional deal with Virgin Airlines seemed to be the answer, but the deal eventually went sour and by 1997 Cityjet had accumulated losses of Euro 16.5 million. The company went into examinership, emerged again with new investors, but the financial woes continued. Thanks to committed management and a hard-working staff Cityjet somehow managed to stay in business but time was against them. Eventually, seven years after it was founded, Cityjet became a wholly owned subsidiary of Air France and Pat Byrne's dream of running his own airline was over. Unbowed, however, in "Fuelled by Belief", Pat Byrne looks back with pride as he tells a tale of striving to beat the odds in an extremely competitive and volatile business. "Fuelled by Belief" will be of interest to entrepreneurs, business students, airline buffs and anyone intrigued by tales of business survival. | | Contents note: | Preface; 1. Th wind tunnel; 2. I want to build an airline; 3. I'd like to rent your brand, Richard!; 4. We can't be stopped now, can we?; 5. Welcome to real live flying; 6. Setting fire to money; 7. Getting used to living on fumes; 8. Like live TV, you can't mess it up; 9. Dancing partners; 10. One stove,many pots,all boiling; 11. Not on my watch; 12. the car wash; 13. the viking experience; 14. It might have been better if we had eaten the afteed pig; 15. Come into my parlour, said Saab; 16. Things might habe got boring; 17. Okay for rabbits, send more hats; 18. Desperate for fuel; 19. Your'e not dropped, but you can't play on Saturday; 20. It's never over; 21. Five loaves, two fishes and too many cooks; 22. No medals, but we know what we achieved; Epilogue. |
Fuelled by belief : the Cityjet story [printed text] / Pat Byrne, Author . - Dublin : Liffey Press, 2004 . - xii, 228 p., [16] p. of plates : ill (b & w) ; 24 cm. ISBN : 978-1-904148-57-9 | Class number: | 387.7065417 | | Abstract: | Written by the company's founder and first CEO, Pat Byrne, "Fuelled by Belief" tells the remarkable story of how a fledgling airline, against all odds, literally stayed in the air. Set up in 1993 to fly business travellers to London City Airport and back from Dublin, Cityjet was highly regarded and developed a loyal customer base, but was continually struggling to compete in a very difficult market. A promotional deal with Virgin Airlines seemed to be the answer, but the deal eventually went sour and by 1997 Cityjet had accumulated losses of Euro 16.5 million. The company went into examinership, emerged again with new investors, but the financial woes continued. Thanks to committed management and a hard-working staff Cityjet somehow managed to stay in business but time was against them. Eventually, seven years after it was founded, Cityjet became a wholly owned subsidiary of Air France and Pat Byrne's dream of running his own airline was over. Unbowed, however, in "Fuelled by Belief", Pat Byrne looks back with pride as he tells a tale of striving to beat the odds in an extremely competitive and volatile business. "Fuelled by Belief" will be of interest to entrepreneurs, business students, airline buffs and anyone intrigued by tales of business survival. | | Contents note: | Preface; 1. Th wind tunnel; 2. I want to build an airline; 3. I'd like to rent your brand, Richard!; 4. We can't be stopped now, can we?; 5. Welcome to real live flying; 6. Setting fire to money; 7. Getting used to living on fumes; 8. Like live TV, you can't mess it up; 9. Dancing partners; 10. One stove,many pots,all boiling; 11. Not on my watch; 12. the car wash; 13. the viking experience; 14. It might have been better if we had eaten the afteed pig; 15. Come into my parlour, said Saab; 16. Things might habe got boring; 17. Okay for rabbits, send more hats; 18. Desperate for fuel; 19. Your'e not dropped, but you can't play on Saturday; 20. It's never over; 21. Five loaves, two fishes and too many cooks; 22. No medals, but we know what we achieved; Epilogue. |
|
Home
Fuelled by belief
