| Title : | Googled : the end of the world as we know it | | Material Type: | printed text | | Authors: | Ken Auletta, Author | | Edition statement: | Reprint | | Publisher: | London : Virgin | | Publication Date: | 2011 | | Pagination: | xiv, 418 p. | | Size: | 20 cm | | ISBN (or other code): | 978-0-7535-2243-1 | | Class number: | 338.76102504 | | Abstract: | In just over a decade, Google has transformed the everyday experience off millions of people and disrupted almost every industry - from newspapers to books, to television to movies, to advertising to Microsoft - everyone has been left reeling.
'Don't be evil' may be the company's mission statement but when it comes to expansion, takeovers and trying out ideas, Google knows no bounds. But what does the future hold, not only for the company but for millions of us globally who rely on its search engine? | | Contents note: | Preface;
Part One Different Planets
1. Messing with the magic;
Part Two The Google Story
2. Starting in a garage; 3. Buzz but few dollars (1999-2000); 4. Prepping the Google rocket (2001-2002); 5. Innocence or arrogance? (2002-2003); 6. Google goes public (2004); 7. The new evil empire? (2004-2005)
Part Three Google Versus the Bears
8. Chasing the fox (2005-2006); 9. War on multiple fronts (2007); 10. Waking the government bear; 11. Google enters adolescence (2007-2008); 12. Is 'old' media drowning? (2008); 13. Compete or collaborate?; 14. Happy birthday (2008-2009)
Part Four Googled
15. Googled; 16. Where is the wave taking old media?; 17. Where is the wave taking Google?;
Afterword; 25 Business Maxims; Acknowledgements; Notes; Index. |
Googled : the end of the world as we know it [printed text] / Ken Auletta, Author . - Reprint . - London : Virgin, 2011 . - xiv, 418 p. ; 20 cm. ISBN : 978-0-7535-2243-1 | Class number: | 338.76102504 | | Abstract: | In just over a decade, Google has transformed the everyday experience off millions of people and disrupted almost every industry - from newspapers to books, to television to movies, to advertising to Microsoft - everyone has been left reeling.
'Don't be evil' may be the company's mission statement but when it comes to expansion, takeovers and trying out ideas, Google knows no bounds. But what does the future hold, not only for the company but for millions of us globally who rely on its search engine? | | Contents note: | Preface;
Part One Different Planets
1. Messing with the magic;
Part Two The Google Story
2. Starting in a garage; 3. Buzz but few dollars (1999-2000); 4. Prepping the Google rocket (2001-2002); 5. Innocence or arrogance? (2002-2003); 6. Google goes public (2004); 7. The new evil empire? (2004-2005)
Part Three Google Versus the Bears
8. Chasing the fox (2005-2006); 9. War on multiple fronts (2007); 10. Waking the government bear; 11. Google enters adolescence (2007-2008); 12. Is 'old' media drowning? (2008); 13. Compete or collaborate?; 14. Happy birthday (2008-2009)
Part Four Googled
15. Googled; 16. Where is the wave taking old media?; 17. Where is the wave taking Google?;
Afterword; 25 Business Maxims; Acknowledgements; Notes; Index. |
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