International marketing management : strategies and cases / [printed text] / Jean-Pierre Jeannet ; Hubert D. Hennessey . - Boston, Mass. : Houghton Mifflin, 1988 . - xxii, 873 p. : ill. ; 25 cm.
ISBN : 978-0-395-35675-3

Class number:	658.848
Abstract:
Contents note:	Part 1. Introduction Chapter 1. International Marketing: An Overview; Part 2. The International Marketing Environment Chapter 2. The International Economy; Chapter 3. Cultural and Social Forces; Chapter 4. Political and Legal Forces; Part 3. Opportunity Analysis Chapter 5. International Markets; Chapter 6. International Buyers; Chapter 7. International Marketing Research; Part 4. International Marketing Strategies Chapter 8. Global Marketing Strategies; Chapter 9. Market Entry Strategies; Part 5. International Marketing Programs Chapter 10. International Product Strategies; Chapter 11. New Product Development Strategies; Chapter 12. Managing International Channels; Chapter 13. Pricing for International Markets; Chapter 14. Communications Strategies; Chapter 15. Managing International Advertising; Part 6. Managing the International Marketing Effort Chapter 16. Organizing International Marketing; Chapter 17. Planning and Controlling International Marketing; Chapter 18. Financing International Marketing Operations; Chapter 19. The case and Import Trade Process; Cases;