| Title : | No logo : no space, no choice, no jobs / | | Material Type: | printed text | | Authors: | Naomi Klein, Author | | Publisher: | London : Flamingo | | Publication Date: | 2001 | | Pagination: | xxi, 502 p. | | Layout: | ill (b & w) | | Size: | 20 cm | | ISBN (or other code): | 978-0-00-653040-4 | | General note: | 'A fascinating ride through the history of marketing... Klein brilliantly humanises No Logo with fascinating personal stories her voice firm but never preachy, her argument detailed but never obscure.' | | Class number: | 658.827 | | Abstract: | The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly. | | Contents note: | Introduction: A Web of Brands
Part 1.No Space; Chapter 1. New Branded World; 2. The Brand Expands: How the Logo Grabbed Center Stage; 3.Alt.Everything: The Youth Market and the Marketing of Cool; 4. The Branding of Learning: Ads in Schools and Universities; 5. Patriarch Gets Funky: The Triumph of Identity Marketing Part 2.No Choice; Chapter 6.Brand Bombing: Franchises in the Age of the Superbrand; 7. Mergers and Synergy: The Creation of Commercial Utopias; 8. Corporate Censorship: Barricading the Branded Village Part 3.No Jobs; Chapter 9.The Discaded Factory: Degraded Production in the Age of the Superbrand; 10. Threats and Temps: From Working for Nothing to 'Free Agent Nation'; 11. Breeding Disloyalty: What Goes Around, Comes Around. Part 4.No Logo; Chapter 12.Culture Jamming: Ads Under Attack; 13. Reclaim the Streets; 14. Bad Moon Rising: The New Anticorporate Activism; 15. The Brand Boomerang: The Tactics of Brand-Based Campaigns; 16. A Tale of Three Logos: The Swoosh, the Shell and the Arches; 17. Local Foreign Policy: Studetns and Communities Join the Fray; 18. Beyond the Brand: The Limits of Brand-Based Politics; Conclusion. Consumerism Versus Citizenship: The Fight for the Global Commons; Notes; Appendix; Reading List; Photo Credits; Index. |
No logo : no space, no choice, no jobs / [printed text] / Naomi Klein, Author . - London : Flamingo, 2001 . - xxi, 502 p. : ill (b & w) ; 20 cm. ISBN : 978-0-00-653040-4 'A fascinating ride through the history of marketing... Klein brilliantly humanises No Logo with fascinating personal stories her voice firm but never preachy, her argument detailed but never obscure.' | Class number: | 658.827 | | Abstract: | The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly. | | Contents note: | Introduction: A Web of Brands
Part 1.No Space; Chapter 1. New Branded World; 2. The Brand Expands: How the Logo Grabbed Center Stage; 3.Alt.Everything: The Youth Market and the Marketing of Cool; 4. The Branding of Learning: Ads in Schools and Universities; 5. Patriarch Gets Funky: The Triumph of Identity Marketing Part 2.No Choice; Chapter 6.Brand Bombing: Franchises in the Age of the Superbrand; 7. Mergers and Synergy: The Creation of Commercial Utopias; 8. Corporate Censorship: Barricading the Branded Village Part 3.No Jobs; Chapter 9.The Discaded Factory: Degraded Production in the Age of the Superbrand; 10. Threats and Temps: From Working for Nothing to 'Free Agent Nation'; 11. Breeding Disloyalty: What Goes Around, Comes Around. Part 4.No Logo; Chapter 12.Culture Jamming: Ads Under Attack; 13. Reclaim the Streets; 14. Bad Moon Rising: The New Anticorporate Activism; 15. The Brand Boomerang: The Tactics of Brand-Based Campaigns; 16. A Tale of Three Logos: The Swoosh, the Shell and the Arches; 17. Local Foreign Policy: Studetns and Communities Join the Fray; 18. Beyond the Brand: The Limits of Brand-Based Politics; Conclusion. Consumerism Versus Citizenship: The Fight for the Global Commons; Notes; Appendix; Reading List; Photo Credits; Index. |
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