Economics for business [printed text] / John Sloman, Author ; Mark Sutcliffe, Author  . -  3rd ed. . - Harlow : Financial Times Prentice Hall, 2004 . - xxvii, 726 p. : ill (col) ; 27 cm.
ISBN : 978-0-273-68335-3
The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.

Class number:

330

Contents note:

Preface; Publisher's acknowledgements; Guided Tour Part A Business and economics 1. The business environment and business economics; 2. Economics and the world of business; 3. Business organisations Part B Business and markets 4. The working of competitive markets; 5. Business in a market environment Part C Background to demand 6. Demand and the consumer; 7. Demand and the firm; 8. Product, marketing and advertising Part D Background to supply 9. Costs of production; 10. Revenue and profit Part E Supply: short run profit maximisation 11. Profit maximisation under perfect competition and monopoly; 12. Profit maximisation under imperfect competition Part F Supply: alternative strategies 13. An introduction to business strategy; 14. Alternative theories of the firm; 15. Growth strategy; 16. The small-firm sector; 17. Pricing strategy Part G The firm in the factor market 18. Labour markets, wages and industrial relations; 19. Investment and the employment of capital Part H The relationship between government and business 20. Reasons for government intervention in the market; 21. Government and the firm; 22. Government and the market Part I Business in the international environment 23. Globalisation and multinational business; 24. International trade; 25. Trading Blocs Part J The macroeconomic environment 26. The macroeconomic environment of business; 27. The balance of payments and exchange rates; 28. Money and interest rates; 29. Business activity, employment and inflation Part K Macroeconomic policy 30. Demand-side policy; 31. Supply-side policy; 32. International economic policy Web appendix; Key ideas; Index