Principles of marketing [printed text] / Philip Kotler, Author ; Gary Armstrong, Author  . -  13th Global edition . - Upper Saddle River, N.J. : Prentice Hall, 2010 . - 637 p., [105] p. : ill. (chiefly col.) ; 29 cm. +.
ISBN : 978-0-13-700669-4
Includes Appendices, References and Index

Class number:	658.8
Abstract:	This Global Edition has ben edited to include enhancements making it more relevant to students outside the United States.