International marketing [printed text] / Stanley J. Paliwoda ; Michael J. Thomas  . -  3rd ed. . - Oxford : Butterworth-Heinemann, 1998 . - xviii, 509 p. : ill. ; 29 cm.
ISBN : 978-0-7506-2241-7

Class number:	658.848
Abstract:	"Published on behalf of the Chartered Institute of Marketing."
Contents note:	1. Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?; 2. Environmental market scanning: the 'SLEPT' and 'C' factors; 3. Exporting - not just for the small business; 4. Market entry modes: strategic considerations of direct vs. indirect involvement; 5. International product policy considerations; 6. Pricing, credit and terms of doing business; 7. Strategic international, logistical, and distribution decisions; 8. Promotion within a foreign market; 9. International marketing planning: reviewing, appraising and implementing; 10. Marketing in Europe; 11. Marketing in the Pacific Rim.