| Title : | Business research for decision making | | Material Type: | printed text | | Authors: | Duane Davis, Author | | Edition statement: | 6th ed. | | Publisher: | Belmont, CA : Thomson/Brooks/Cole | | Publication Date: | 2005 | | Pagination: | xxiv, 584 p. | | Layout: | ill (col) | | Size: | 24 cm | | ISBN (or other code): | 978-0-534-40482-6 | | General note: | Use today's tools and technologies to get the information you need to make effective business decisions. | | Class number: | 658.0072 | | Abstract: | Duane L. Davis provides a contemporary view of basic concepts, techniques, and uses of research in the business environment. Managers and future managers will benefit from its practical, hands-on approach that illustrates techniques to plan, collect, organize and assimilate information to make informed decisions.
| | Contents note: | Part One: Business Research, Knowledge Management and Scientific Inquiry
Chapter 1 Business Research and Decision Making; Chapter 2 Information, Research, and Knowledge Management; Chapter 3 Scientific Inquiry
Part Two: Beginning the Business Research Process
Chapter 4 Secondary Data Collection in Business Inquiry; Chapter 5 Problem and Proposal Development and Management
Part Three: Research Design
Chapter 6 Fundamentals of Research Design; Chapter 7 Foundations of Measurement; Chapter 8 Scaling and Instrument Design; Chapter 9 Sampling Design
Part Four: Primary Data Collection (PDC)
Chapter 10 PDC Using Survey Instruments; Chapter 11 PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques
Part Five: Analytical Procedures
Chapter 12 Planning for Data Analysis; Chapter 13 Basis Analytical Methods; Chapter 14 Analysis of Variance and Regression Techniques; Chapter 15 Advanced Multivariate Analysis
Part Six: Research Reporting and Evaluation
Chapter 16 Ethical Considerations in Business Research; Chapter 17 Research Reporting and Evaluation
Research Cases: Amtech Inc (Training Needs Analysis), Checker's Pizza (Employee Retention), Fastest Courier in the West (Selecting a Service), Glenco Bonus Program (Employee Absenteeism), Ryder Appraisal District (Property Tax Assessment), The Keels Agency (Advertising Media Selection), River End Golf and Entertainment Center (Market Assessment Study); Appendix A - A Practitioner's Guide to Secondary Buisness Information Sources; Appendix B Selected Statistical Tables; Index |
Business research for decision making [printed text] / Duane Davis, Author . - 6th ed. . - Belmont, CA : Thomson/Brooks/Cole, 2005 . - xxiv, 584 p. : ill (col) ; 24 cm. ISBN : 978-0-534-40482-6 Use today's tools and technologies to get the information you need to make effective business decisions. | Class number: | 658.0072 | | Abstract: | Duane L. Davis provides a contemporary view of basic concepts, techniques, and uses of research in the business environment. Managers and future managers will benefit from its practical, hands-on approach that illustrates techniques to plan, collect, organize and assimilate information to make informed decisions.
| | Contents note: | Part One: Business Research, Knowledge Management and Scientific Inquiry
Chapter 1 Business Research and Decision Making; Chapter 2 Information, Research, and Knowledge Management; Chapter 3 Scientific Inquiry
Part Two: Beginning the Business Research Process
Chapter 4 Secondary Data Collection in Business Inquiry; Chapter 5 Problem and Proposal Development and Management
Part Three: Research Design
Chapter 6 Fundamentals of Research Design; Chapter 7 Foundations of Measurement; Chapter 8 Scaling and Instrument Design; Chapter 9 Sampling Design
Part Four: Primary Data Collection (PDC)
Chapter 10 PDC Using Survey Instruments; Chapter 11 PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques
Part Five: Analytical Procedures
Chapter 12 Planning for Data Analysis; Chapter 13 Basis Analytical Methods; Chapter 14 Analysis of Variance and Regression Techniques; Chapter 15 Advanced Multivariate Analysis
Part Six: Research Reporting and Evaluation
Chapter 16 Ethical Considerations in Business Research; Chapter 17 Research Reporting and Evaluation
Research Cases: Amtech Inc (Training Needs Analysis), Checker's Pizza (Employee Retention), Fastest Courier in the West (Selecting a Service), Glenco Bonus Program (Employee Absenteeism), Ryder Appraisal District (Property Tax Assessment), The Keels Agency (Advertising Media Selection), River End Golf and Entertainment Center (Market Assessment Study); Appendix A - A Practitioner's Guide to Secondary Buisness Information Sources; Appendix B Selected Statistical Tables; Index |
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