Business research methods [printed text] / Boris Blumberg, Author ; Donald R. Cooper, Author ; Pamela S. Schindler, Author  . -  2nd ed. . - New York : McGraw-Hill Higher Education, 2008 . - xix, (704) p. : ill (b & w) ; 25 cm + 1 CD-ROM (4 3/4 in.
ISBN : 978-0-07-711745-0
Business Research Methods, Second Edition provides a comprehensive introduction to students studying business research methods. The new edition builds on the success of the previous edition to provide rigorous, engaging and up-to-date coverage of key issues in research methods. It carefully guides the student through the entire research process, starting with the research proposal and building up to the finished project.

Keywords:	'Business' 'Research' 'Methodology'
Class number:	658.0072
Contents note:	Preface; Guided Tour; Acknowledgements; Part 1 Essentials of Research 1. The nature of business and management research; 2. The research process and proposal; 3. Literatuve Review; 4. Ethics in business research Part 2 Research Approaches 5. Quantitative and qualitative research; 6. Sampling strategies: from one case to the whole population; 7. Survey data; 8. Secondary data and archival sources; 9. Observations, content analysis, action and ethnographic research; 10. Case studeis and qualitative interviews; 11. Experimentation Part 3 Research Instruments 12. Measurements and scales; 13. Field work: questionnaire and responses; 14. Writing up and presenting research outcomes Cases; Appendices; Index Part 4 Statistical Background (on CD-ROM only) 15. Data preparation and description; 16. Exploring, displaying and examining data; 17. Hypothesis testing; 18. Measures of association; 19. Multivariate analysis: an overview