| Title : | If you're so brilliant-- how come you don't have an e-strategy? : the essential guide to online business | | Material Type: | printed text | | Authors: | Matt Haig, Author | | Publisher: | London : Kogan Page | | Publication Date: | 2002 | | Pagination: | vii, 152 p. | | Size: | 22 cm | | ISBN (or other code): | 978-0-7494-3727-5 | | Class number: | 658.054678 | | Abstract: | The purpose of this book is to provide you with a sober headed view of how the internet can be integrated within your existing operation in order to achieve even better results. It also aims to explain why many websites and e-marketing efforts fail to hit the target, while others manage to become online successes. The emphasis throughout is on providing a general overview of the main areas to consider without getting too bogged down in unnecessary technical details. As such, the guide is intended to be concise practical and to the point. | | Contents note: | 1. Getting ready for e-business, 2. Starting out, 3. Your e-brand, 4. The market, 5. Money matters, 6. Customers, 7. Promotion, 8. Measuring results, 9. Security, 10. The future, 11. Next steps. |
If you're so brilliant-- how come you don't have an e-strategy? : the essential guide to online business [printed text] / Matt Haig, Author . - London : Kogan Page, 2002 . - vii, 152 p. ; 22 cm. ISBN : 978-0-7494-3727-5 | Class number: | 658.054678 | | Abstract: | The purpose of this book is to provide you with a sober headed view of how the internet can be integrated within your existing operation in order to achieve even better results. It also aims to explain why many websites and e-marketing efforts fail to hit the target, while others manage to become online successes. The emphasis throughout is on providing a general overview of the main areas to consider without getting too bogged down in unnecessary technical details. As such, the guide is intended to be concise practical and to the point. | | Contents note: | 1. Getting ready for e-business, 2. Starting out, 3. Your e-brand, 4. The market, 5. Money matters, 6. Customers, 7. Promotion, 8. Measuring results, 9. Security, 10. The future, 11. Next steps. |
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If you're so brilliant-- how come you don't have an e-strategy?
