| Title : | Managerial economics and business strategy | | Material Type: | printed text | | Authors: | Michael R. Baye | | Edition statement: | 5th international ed. | | Publisher: | Chicago, ILL. : Irwin | | Publication Date: | 2006 | | Pagination: | xxxii, 620p. | | Layout: | ill. | | Size: | 24cm | | ISBN (or other code): | 978-0-07-124421-3 | | Class number: | 338.5024658 | | Abstract: | This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools. | | Contents note: | 1: The Fundamentals of Managerial Economics 2: Market Forces: Demand and Supply 3: Quantitative Demand Analysis 4: The Theory of Individual Behavior 5: The Production Process and Costs 6: The Organization of the Firm 7: The Nature of Industry 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9: Basic Oligopoly Models 10: Game Theory: Inside Oligopoly 11: Pricing Strategies for Firms with Market Power 12: The Economics of Information 13: Advanced Topics in Business Strategy 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy |
Managerial economics and business strategy [printed text] / Michael R. Baye . - 5th international ed. . - Chicago, ILL. : Irwin, 2006 . - xxxii, 620p. : ill. ; 24cm. ISBN : 978-0-07-124421-3 | Class number: | 338.5024658 | | Abstract: | This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools. | | Contents note: | 1: The Fundamentals of Managerial Economics 2: Market Forces: Demand and Supply 3: Quantitative Demand Analysis 4: The Theory of Individual Behavior 5: The Production Process and Costs 6: The Organization of the Firm 7: The Nature of Industry 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9: Basic Oligopoly Models 10: Game Theory: Inside Oligopoly 11: Pricing Strategies for Firms with Market Power 12: The Economics of Information 13: Advanced Topics in Business Strategy 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy |
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Managerial economics and business strategy
