E-marketing [printed text] / Judy Strauss, Author  . -  Fourth Edition . - London : Pearson Education, 2006 . -  ; 24 cm.
ISBN : 978-81-203-3032-0

Class number:

658.872

Contents note:

Part 1 E-Marketing in Context 1. Convergence; 2. Strategic e-marketing; 3. The E-Marketing plan. Part 2 E-Marketing Environment 4. Global Markets; 5. Ethical and legal issues. Part 3 E-marketing Strategy 6. Marketing knowledge; 7. Consumer behavior; 8. Segmentation and targeting strategies; 9. Differentation and positioning strategies. Part 4 E-Marketing Management 10. Product; 11. Price; 12. The Internet for distribution; 13. E-Marketing communication; 14. Consumer relationship management