Strategy for business : a reader / [printed text] / Mariana Mazzucato ; Open University . - London : Sage in association with the Open University, 2002 . - xi, 378 p. : ill. ; 25 cm.
ISBN : 978-0-7619-7412-3

Class number:	658.4012
Abstract:	Strategy for Business provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy?, Competition and Industry Effects, Resources, Capabilities and Core Competencies, Strategic Innovation and Firm Size, Organisational Structures, Learning and Knowledge Management, the Global Information Economy. It contains dynamic chapters on strategy and includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. Strategy for Business will be essential reading for those seeking an understanding of the changing nature of organizations and the world of business. It is particularly intended for students taking courses in strategy, organizational change and more general management courses at undergraduate level; it will also be an excellent resource for masters and postgraduate students. This text is a course Reader, in a series of three (alongside Decision Making for Business, and Policy Issues for Business), which make up the main teaching texts of The Open University undergraduate course Business Behaviour in a Changing World (B300).
Contents note:	CHAPTER 1: What is Strategy?, Michael E. Porter. CHAPTER 2: Theories of Strategy, Richard Whittington. CHAPTER 3: Of Strategies, Deliberate and Emergent, Henry Mintzberg and James A. Waters. SECTION 2 Industry Effects. CHAPTER 4: Analyzing the Industry Environment, Robert M. Grant. CHAPTER 5: Industry Evolution, Robert M. Grant. CHAPTER 6: The Firm Matters More than the Industry, Charles Baden-Fuller and John Stopford. SECTION 3 Firm Effects: Resources, Capabilities and Core Competencies. CHAPTER 7: The Firm as an Administrative Organization, Edith T. Penrose. CHAPTER 8: Looking Inside for Competitive Advantage, Jay B. Barney. CHAPTER 9: Dynamic Capabilities and Strategic Management, David J. Teece, Gary Pisano and Amy Shuen. SECTION 4:Strategic Innovation and Firm Size. CHAPTER 10: Limits of the Learning Curve, William J. Abernathy and Kenneth Wayne. CHAPTER 1: Architectural Innovation: the Reconfiguration of Existing Product Technologies and the Failure of Established Firms, Rebecca M. Henderson and Kim B. Clark. CHAPTER 12: Strategic Innovation in Established Companies. Constantinos Markides. SECTION 5 Organizational Structure, Learning and Knowledge Management. CHAPTER 13: The Dynamics of Industrial Capitalism: Perspectives on Alfred Chandler's Scale and Scope, David. Teece. CHAPTER 14: Absorptive Capacity: a New Perspective on Learning and Innovation, Wesley M. Cohen and Daniel A. Levinthal. CHAPTER 15: Strategic Thinking and Knowledge Management, Ysanne Carlisle. SECTION 6 Changing Contexts: the Global Information Economy. CHAPTER 16: Global Strategy: an Organizing Framework, Sumantra Ghoshal. CHAPTER 17: Increasing Returns and the New World of Business, W. Brian Arthur. CHAPTER 18: Global Strategy in the Twenty-first Century, George S. Yip. Index.