Consumer behavior: buying, having and being [printed text] / Michael R. Solomon, Author  . -  7th Edition . - Upper Saddle River, N.J. : Pearson Education International, 2007 . - xviii, 654p. : ill. (some col.) ; 27 cm.
ISBN : 978-0-13-218694-0
For undergraduate and MBA courses in Consumer Behavior. Solomon's Consumer Behavior, 7e is a market leader because it goes beyond the "act of buying" by presenting an engaging, balanced and global perspective.

Class number:	658.8342
Abstract:	Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.
Contents note:	Section 1 Consumers in the Marketplace Chapter 1 Consumers Rule Section 2 Consumers as Individuals Chapter 2 Perception; Chapter 3 Learning and Memory; Chapter 4 Motivation and Values; Chapter 5 The Self; Chapter 6 Personality and Lifestyles; Chapter 7 Attitudes; Chapter 8 Attitude Change and Interactive Communications Section 3 Consumers as Decision Makers Chapter 9 Individual Decision Making; Chapter 10 Buying and Disposing; Chapter 11 Group Influence and Opinion Leadership; Chapter 12 Organizational and Household Decision Making Section 4 Consumers and Subcultures Chapter 13 Income and Social Class; Chapter 14 Ethnic, Racial, and Religious Subcultures; Chapter 15 Age Subcultures Section 5 Consumers and Culture Chapter 16 Cultural Influences on Consumer Behavior; Chapter 17 The Creation and Diffusion of Global Consumer Culture