| Title : | Basic marketing research | | Material Type: | printed text | | Authors: | Gilbert A. Churchill ; Tom J. Brown ; Tracy A. Suter | | Edition statement: | 7th ed., International ed. | | Publisher: | Mason, Ohio : South-Western Cengage Learning | | Publication Date: | 2010 | | Pagination: | xxvi, 594 p. | | Layout: | ill. | | Size: | 29 cm | | ISBN (or other code): | 978-1-4390-4140-6 | | Class number: | 658.83 | | Abstract: | | | Contents note: | Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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Basic marketing research [printed text] / Gilbert A. Churchill ; Tom J. Brown ; Tracy A. Suter . - 7th ed., International ed. . - Mason, Ohio : South-Western Cengage Learning, 2010 . - xxvi, 594 p. : ill. ; 29 cm. ISBN : 978-1-4390-4140-6 | Class number: | 658.83 | | Abstract: | | | Contents note: | Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
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Basic marketing research
