Marketing ethics : cases and readings / [printed text] / Patrick E. Murphy, Author ; Eugene R. Laczniak, Author  . -  1st ed. . - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 . - xii, 172 p. : ill. ; 23 cm.
ISBN : 978-0-13-133088-7

Keywords:	Marketing  Ethics
Class number:	174.4
Abstract:	Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
Contents note:	Preface; Acknowledgements; About the Editors; 1. Ethical reasoning and marketing decisions 2. Contemporary readings in marketing ethics Contempt of customer: It's a Real Crime; KidNabbing; Dangerous Terrain; First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers sights; When does a gift become a bribe; The Wal-Mart you don't know: why low prices have a high cost; A matter of trust 3. Short Cases Toy wars; Toy Wars: The Rest of the Story; The Cookie Case; Making it up; Krombacher - save nature, drink beer! The Ethics of selling violent video games; Abercrombie & Fitch; Can short skirts sell software? An Ethical Dilemma; Wave runners galore; A retailer in Brazil 4. Longer Cases Koffum Filters; Starbucks Coffee Company: a fair trade? Basta Pasta Food Company Inc; Ethics in retailing: Where doeso ne draw the line?; Athlete's foot; Andorra Electronics, Ltd Index