Transnational management : text, cases, and readings in cross-border management [printed text] / Christopher A. Bartlett, Author ; Sumantra Ghoshal, Author ; Julian M. Birkinshaw, Author  . -  4th ed. / int. ed. . - Boston, MA : McGraw-Hill Irwin, 2004 . - xiii, 850 p. : ill (col) ; 24 cm.
ISBN : 978-0-07-123228-9

Class number:	658.049
Abstract:	Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
Contents note:	1. Expanding abroad:motivations, means and mentalities, 2. Managing conflicting demands:global integration, local responsiveness and worldwide learning, 3. Developingstrategic capabilities:building layers of competitive advantage, 4. Developing coordination and control:the organisational challenge, 5. Creating and leveraging knowledge:the worldwide learning challenge, 6. Managing accross boundaries:the collaborative challenge, 7. Building multidimensional capabilities:the management challenge, 8. Preparing for the future:evolution of the transnational.