International business [printed text] / Michael R. Czinkota ; Ilkka A. Ronkainen ; Michael H. Moffett  . -  7th ed. . - Australia : Thomson South-Western, 2005 . - xxxiii, 782 p. : col. ill., col. map ; 28 cm.
ISBN : 978-0-324-22532-7

Class number:	658.049
Abstract:	This textbook is unique in its approach to international business. Our experience teaching managers and advising companies, both large and small, allows us to share with you the realities of the battle in the international marketplace. Due to our ongoing policy work with both national and international organisations, we are able to give you a firsthand perspective og government activities in international business. Through our research leadership we can provide you with insights at the forefront of global thinking. As a result this book offers the perspective of the multinational corporation as well as that of the small international start up firm. It helps you understand how and why governments intervene in markets and suggests alternatives for working with governments to achieve corporate goals. This book provides you with a strong theory base but also fully reflects the managerial concerns of those who work on the front lines in the business world.
Contents note:	Part 1 Impact: ch 1 The International Business Imperative. Part 2 Environment: ch 2 Culture, ch 3 Trade and Investment Policies, ch 4 Politics and Law. Part 3 Foundations: ch 5 The Theory of Trade and Investment, ch 6 The Balance of Payments. Part 4 Financial Markets: ch 7 Financial Markets, ch 8 Econmic Integration, ch 9 Emerging Markets. Part 5 Strategy: ch 10 Building the Knowledge Base, ch 11 Entry and Expansion, ch 12 Strategic Planning, ch 13 Organization Implementation and Control. Part 6 Operations: ch 14 Marketing, ch 15 Services, ch 16 Logistics and Supply-Chain Management, ch 17 Financial Management, ch 18 Corporate Governance, Accounting and Taxation, ch 19 Human Resource Managemetn. Part 7 Future: ch 20 New Horizons.