Consumer behavior: buying, having and being [printed text] / Michael R. Solomon, Author  . -  9th Edition. Global Edition . - Boston, MA : Pearson Education, 2011 . - 680 p. : ill. (col) ; 28 cm.
ISBN : 978-0-13-703496-3

Keywords:	Consumer,  Behavior,  Behaviour,
Class number:	658.8342
Abstract:	This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: - Cases from the Middle East and Asia focus on global companies including Lexus and Hyundai. - CB as I See It features written by lecturers around the world discuss current topics including wealth and status UAE and the impact of the Credit Crunch in Singapore. Now in its ninth edition, Consumer Behavior goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Contents note:	Section 1: Consumers in the Marketplace Chapter 1 Consumers Rule Section 2: Consumers as Individuals Chapter 2 Perception; Chapter 3 Learning and Memory; Chapter 4 Motivation and Values; Chapter 5 The Self; Chapter 6 Personality and Lifestyles; Chapter 7 Attitudes and Persuasion Section 3: Consumers as Decision Makers Chapter 8 Decision Making; Chapter 9 Buying and Disposing; Chapter 10 Groups; Chapter 11 Organizational and Household Decision Making Section 4: Consumers and Subcultures Chapter 12 Income and Social Class; Chapter 13 Ethnic, Racial, and Religious Subcultures; Chapter 14 Age Subcultures Section 5: Consumers and Culture Chapter 15 Cultural Influences on Consumer Behavior; Chapter 16 Global Consumer Culture Glossary; Index.