International business : competing in the global marketplace [printed text] / Charles W. L. Hill, Author  . -  6th Edition International ed. . - New York, NY : McGraw-Hill Irwin, 2007 . - xxi, 729 p.[4 p.] : ill (col) ; 28 cm.
ISBN : 978-0-07-110912-3

Class number:	658.049
Abstract:	Market-defining since it was first introduced, "International Business 6E" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. "Hill's: International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
Contents note:	Part 1 Introduction and Overview 1. Globalization Part 2 County Differences 2. National Differences in Political Economy; 3. Differences in Culture; 4. Ethics in International Business; Cases: Western Drug Companies and the AIDS epidemic in South Africa; KFC in India 0 Ethical Issues; Ann Burn's Personal Jihad Part 3 The Global Trade and Investment Environment 5. International Trade Theory; 6. The Political Economy of International Trade; 7. Foreign Direct Investment; 8. The Political Economy of Foreign Direct Investment; 9. Regional Economic Integration; Cases: Agricultural Subsidies and Development; Drug Development in the European Union; FDI - India versus China; Mergers and Acquisitions in the Russian Oil Sector - The FDI Factor; Ireland in 2004 Part 4 The Global Monetary System 10. The Foreign Exchange Market; 11. The International Monetary System; Cases: America's Dollar Policy - Weak Dollar versus Strong Dollar; The 1994 Devaluation of the Mexican Peso and After; The Falling Dollar Part 5 The Strategy and Structure of International Business 12. The Strategy of International Business; 13. The Organization Of International Business; 14. Entry Strategy and Strategic Alliances; Cases: 3M in the New Millennium - Innovations and Globalization; Lenovo in 2005; DHL's Business Strategy in China Part 6 Business Operations 15. Exporting, Importing, and Countertrade; 16. Global Production, Outsourcing, and Logistics; 17. Global Marketing and R&D; 18. Global Human Resource Management; 19. Accounting in the International Business; 20. Financial Management in the International Business; Cases: Merrill Lynch in Japan; GTI in Russia; Can Madison Avenue Marketing Help Developing Countries: The Case of Jordan Glossary; Photo Credits; Index.