Research methods for business students [printed text] / Mark Saunders, Author ; Philip Lewis, Author ; Adrian Thornhill, Author  . -  5th Edition . - New York, NY : Prentice Hall, 2009 . - xxi, 614 p. : ill (col) ; 27 cm.
ISBN : 978-0-273-71686-0

Class number:	650.072
Abstract:	A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Contents note:	How to use this book; Guided Tour; Preface; Contributors; Publisher's acknowledgements 1. The nature of business and management research and structure of this book; 2. Formulating and clarifying the research topic; 3. Critically reviewing the literature; 4. Understanding research philosophies and approaches; 5. Formulating the research design; 6. Negotiating access and research ethics; 7. Selecting samples; 8. Using secondary data; 9. Collecting primary data through observation; 10. Collecting primary data using semi-structured, in-dept and group interviews; 11. Collecting primary data usinf questionnaires; 12. Analysing quantitative data; Analysing qualitative data; 14. Writing and presenting your project report Bibliography; Appendices; Glossary; Index.