European business [printed text] / Simon Mercado, Author ; Richard Welford, Author ; Kate Prescott, Author  . -  4th ed. . - New York : Financial Times Prentice Hall, 2001 . - xvi, 592 p. : ill (b & w) ; 25 cm.
ISBN : 978-0-273-64600-6

Class number:	650.094
Abstract:	This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU.
Contents note:	Preface; Acknowledgements; 1. Introduction: buisness and economy in the 'new' Europe Part I - The 'new' European business environment 2. Understanding the European Union; 3. The Internal Market; 4. The Euro - a currency for Europe; 5. Competition, aid and industry: EU policy action; 6. The European workforce: change and regulation; 7. The transition economies: Central and Eastern Europe Part II - The Strategy and structure of European business 8. Strategy and the Single European Market; 9. Marketing in the 'new' Europe; 10. Managing cultural diversity; 11. The greening of European business: environmental policies and management; 12. European business: competing in the global marketplace Index. Index.