Make that grade: marketing [printed text] / Margaret Linehan, Author ; Therese Cadogan, Author  . -  4th Edition . - Dublin : Gill & Macmillan, 2011 . - viii, 235 p. : ill (b & w) ; 23cm. - (Make that grade) .
ISBN : 978-0-7171-4982-7
Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.
Therese Cadogan, BA, HDip COFMRD, Dip in PR, lectures at st John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.

Class number:	658.8
Abstract:	An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing, New technology for marketing information and research, Impact of online distribution, New methods of marketing communications, New case studies at the end of each chapter. Presented with clearly defined learning objectives and revision questions at the end of each chapter. Written with a clear focus on the learner. Suitable for: Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6.
Contents note:	Chapter 1: Introduction to Marketing; Chapter 2: Consumer and Organisational Buying Behaviour; Chapter 3: Company Analysis and Marketing Planning; Chapter 4: Competitor Analysis; Chapter 5: Marketing Information and Research; Chapter 6: Segmentation, Targeting and Positioning; Chapter 7: Product; Chapter 8: Price; Chapter 9: Distribution; Chapter 10: Marketing Communication; Bibliography;