[number or issue] 

Title :	July-August 2014 - The new basics of marketing
Material Type:	printed text
Authors:	Adi Ignatius, Editor ; Amy Bernstein, Editor
Publication Date:	2014
Pagination:	132 p.
Layout:	ill. (col)
Size:	28 cm
Class number:	051
Contents note:	Strategy - Four paths to business model innovation The HBR Interview - Lenovo CEO Yang Yuanqing on the PC's future The Big Idea - The Crisis in Retirement Planning

[number or issue] July-August 2014 - The new basics of marketing [printed text] / Adi Ignatius, Editor ; Amy Bernstein, Editor . - 2014 . - 132 p. : ill. (col) ; 28 cm.

Class number:	051
Contents note:	Strategy - Four paths to business model innovation The HBR Interview - Lenovo CEO Yang Yuanqing on the PC's future The Big Idea - The Crisis in Retirement Planning