Strategic Management : planning for domestic and global competition [printed text] / John A. Pearce II, Author ; Richard B. Robinson, Author  . -  14th . - New York, NY : Irwin McGraw-Hill, 2015 . - 520 p. : ill b&w ; 27 mm.
ISBN : 978-981-4577-37-3 : €67.05

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.

Class number:

658.4012

Contents note:

Part One: Overview of strategic management 1. Strategic management Part Two: Strategy formulation 2. Company mission; 3. Corporate social responsibility and business ethics; 4. The external environment; 5. The global environment; 6. Internal analysis; 7. Long-term objectivess and strategies; 8. Business strategy; 9. Multibusiness strategy Part Three: Strategy implementation, control, and innovation 10. Implementation; 11. Organizational structure; 12. Leadership and culture; 13. Strategic control; 14. Innovation and entrepreneurship Part Four: Cases