Business and its environment [printed text] / David P. Baron, Author  . -  5th ed. . - Upper Saddle River, N.J. : Pearson Education, 2006 . - xxx, 877 p. : ill. ; 26 cm.
ISBN : 978-0-13-187355-1

Class number:	658.408
Abstract:	This best-selling textbook is thoroughly updated and current! This text considers a set of important business issues involving the public and government and emphasizes strategies for effectively addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. - New topics include entrepreneurial positioning, social entrepreneurship, the strategy of activists, private politics, social litigation and obesity, pharmaceutical responsibility, privacy, the Fair Trade movement, reputation management, and the regulation of broadband and media ownership - 21 new cases including cases on Google, Exclusive Resorts, the Rainforest Action Network, Enron Power Marketing, GlaxoSmithKline, UPS, and Japan Post. - Integrative cases on an activist challenge to Citigroup, fuel economy standards, pharmaceutical regulation, globalization, and the pricing of AIDS drugs for low-income countries. - Twenty-one cases concerning global and international nonmarket issues and 21 dealing with environmental and health issues. Additional coverage of Japan, the European Union, and China. David P. Baron is the David S. and Ann M. Barlow Professor of Political Economy and Strategy in the Graduate School of Business at Stanford University.
Contents note:	Part I: Strategy and the Nonmarket Environment: Chapter 1 Market and nonmarket environments; Chapter 2 Integrated strategy; Chapter 3 The News Media and Nonmarket Issues; Chapter 4 Private politics; PART 1 Integrative Case: Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (A). Part II: Nonmarket Strategies and Government Institutions: Chapter 5 Political theory and government institutions; Chapter 6 Nonmarket analysis for business; Chapter 7 Formulating Nonmarket Strategies for Government Arenas; Chapter 8 Implementing Nonmarket Strategies in Government Arenas: Part II Integrative Case: CAFE Standards 2002 Part III: Government and Markets; Chapter 9 Antitrust: Economics, Law, and Politics; Chapter 10 Regulation: Law, Economics, and Politics; Chapter 11 Environmental protection: Economics, Politics, and Management; Chapter 12 Law and Markets; Chapter 13 Information Industries and Nonmarket Issues; Part III Integrative Case: Pharmaceutical Switching Part IV: International Political Economy; Chapter 14 The Political Economy of Japan; Chapter 15 The Political Economy of the European Union; Chapter 16 China: History, Culture, and Political Economy; Chapter 17 The Political Economy of International Trade Policy; Part IV Integrative Case: Toys 'R' Us and Globalization Part V: Ethics and Responsibility; Chapter 18 Corporate Social Responsibility; Chapter 19 Ethics Systems: Utilitarianism; Chapter 20 Ethics Systems: Rights and Justice; Chapter 21 Implementing Ethics Systems; Chapter 22 Ethics Issues in International Business; Part V Integrative Case: GlaxoSmithKline and AIDS Drugs Policy.