Strategic management of technological innovation [printed text] / Melissa A. Schilling, Author  . -  6th . - New York : McGraw-Hill Higher Education, 2020 . - xvii, 345 p. : ill. ; 14mm.
ISBN : 978-1-260-56579-9 : €59.66
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Class number:

658.514

Contents note:

1. Introduction Part One - Industry dynamics of technological innovation 2. Sources of innovation 3. Types and patterns of innovation 4. Standards battles, modularity, and platform competition 5. Timing of entry Part Two - Formulating technological innovation strategy 6. Defining the organisation's strategic direction 7. Choosing innovation projects 8. Collaboration straregies 9. Protecting innovation Part Three - Implementing technological innovation strategy 10. Organising for innovation 11. Managing the new project development process 12. Managing new project development teams 13. Crafting a development strategy