| Title : | Innovation management : effective strategy and implementation | | Material Type: | printed text | | Authors: | Keith Goffin, Author ; Rick Mitchell, Author | | Edition statement: | 3rd | | Publisher: | Macmillan Education | | Publication Date: | 2017 | | Pagination: | xxxi, 413 p. | | Layout: | ill. col | | Size: | 23mm | | ISBN (or other code): | 978-1-137-37343-4 | | General note: | The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website | | Class number: | 658.406 | | Contents note: | 1. Understanding innovation and innovation management
Main case study: NTT DOCOMO, Japan
2. Innovation in context
Main case study: Aravind Eye Hospitals, India
3. Service innovation
Main case study: CitzenM Hotels, Holland
4. Developing an innovation strategy
Main case study: Domino Printing Sciences, UK/USA
5. Generating innovative ideas
Main case study: Mölnlycke Health Care, Sweden
6. Selecting the innovation portfolio
Main case study: Grundfos, Denmark
7. Implementing innovations
Main case study: Wipro Technologies, India
8. People, culture and organization
Main case study: time:matters, Germany
9. Innovation - performance and capability
Main case study: Coring Inc., USA |
Innovation management : effective strategy and implementation [printed text] / Keith Goffin, Author ; Rick Mitchell, Author . - 3rd . - [S.l.] : Macmillan Education, 2017 . - xxxi, 413 p. : ill. col ; 23mm. ISBN : 978-1-137-37343-4 The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website | Class number: | 658.406 | | Contents note: | 1. Understanding innovation and innovation management
Main case study: NTT DOCOMO, Japan
2. Innovation in context
Main case study: Aravind Eye Hospitals, India
3. Service innovation
Main case study: CitzenM Hotels, Holland
4. Developing an innovation strategy
Main case study: Domino Printing Sciences, UK/USA
5. Generating innovative ideas
Main case study: Mölnlycke Health Care, Sweden
6. Selecting the innovation portfolio
Main case study: Grundfos, Denmark
7. Implementing innovations
Main case study: Wipro Technologies, India
8. People, culture and organization
Main case study: time:matters, Germany
9. Innovation - performance and capability
Main case study: Coring Inc., USA |
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