Public relations : a practical approach [printed text] / Ellen Gunning, Author  . -  3rd . - London (4 Crinan Street, N1 9XW) : Red Globe Press, 2019 . - xviii, 258 : ill. (col.) ; 16mm.
ISBN : 978-1-352-00278-2 : €47.95
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.

Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities.

Key features fr this new edition include:

- An international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countires including Ireland, Germany, UK, USA,Austrailia, China, India, Greece and Nigeria

- A companion website featuring videos and master-classes created by the author and the Irish Academy of Public Relations

- An enhanceed pedagogical framework offering chapter introductions, case studies and 'What I Learned' sections

- Extensively updated from the last edition to include increased coverage of social media and the latest PR practices

Class number:

659.2

Contents note:

Chapter 1: An appreciation of public relations Chapter 2: Ethics Chapter 3: Objectives, publics and techniques Chapter 4: PR and th media Chapter 5: Creating content Chapter 6: Storytelling Chapter 7: Event management Chapter 8: The structure and management of a PR consultancy and in-house media department Chapter 9: Preparing and delivering a PR proposal Chapter 10: Sponsorship Chapter 11: Corporate social responsiblity Chapter 12: Crisis PR Chapter 13: Political PR Chapter 14: The future of PR