International business [printed text] / J. Michael Geringer, Author ; Jeanne M. McNett, Author  . -  2nd . - New York, NY : Irwin McGraw-Hill, 2020 . - xxvii, 547 : ill. (col.) ; 16mm.
ISBN : 978-1-260-56621-5 : €63.32
Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 2e provides a flexible, modular format for instructors along with student-focused features that make the study of IB personally relevant for every student!

Class number:

658.049

Contents note:

Module 1: The challenging context of international buiness Module 2: International trade and investment Module 3: Sociocultural forces Module 4: Sustainability and natural resources Module 5: Political forces that affect global trade Module 6: Intellectual property rights and other legal forces Module 7: Economic and socioeconomic forces Module 8: The international monetary system and financial forces Module 9: International competitive strategy Module 10: Organisational design and control Module 11: Global leadership issues and practices Module 12: International markets: assessment and entry modes Module 13: Marketing internationally Module 14: Managing human resources in an international context Module 15: International accounting and financial management Bonus module a: international institutions from a business perspective Bonus module b: export and import practices Bonus module c: global operations and supply chain management