| Title : | Consumer behaviour : buying, having, and being | | Material Type: | printed text | | Authors: | Michael R. Solomon, Author | | Edition statement: | Global | | Publisher: | Pearson Education Limited | | Publication Date: | 2020 | | Pagination: | 640 p. | | Layout: | ill. (col.) | | Size: | 21mm | | ISBN (or other code): | 978-1-292-31810-3 | | Price: | €66.65 | | General note: | For consumer behaviour courses.
A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. | | Class number: | 658.8342 | | Contents note: | Section 1: Foundations of consumer behavior
Chaper 1: Buying, having, and being: introduction to consumer behavior Chapter 2: Consumer well-being
Section 2: Internal influences on consumer behavior
Chaper 3: Perception Chapter 4: Learning and memory Chapter 5: Motivation and affect Chapter 6: The self: the mind, gender, and body Chapter 7: personality, lifestyles, and values
Section 3: Choosing and using products
Chapter 8: Attitudes and persuasive communications Chapter 9: Decision making Chapter 10: Buying, using, and disposing
Section 4: Consumers in thier social and cultural settings
Chapter 11: Group influences and social media Chapter 12: Income and social class Chapter 13: Subcultures Chapter 14: Culture |
Consumer behaviour : buying, having, and being [printed text] / Michael R. Solomon, Author . - Global . - [S.l.] : Pearson Education Limited, 2020 . - 640 p. : ill. (col.) ; 21mm. ISBN : 978-1-292-31810-3 : €66.65 For consumer behaviour courses.
A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. | Class number: | 658.8342 | | Contents note: | Section 1: Foundations of consumer behavior
Chaper 1: Buying, having, and being: introduction to consumer behavior Chapter 2: Consumer well-being
Section 2: Internal influences on consumer behavior
Chaper 3: Perception Chapter 4: Learning and memory Chapter 5: Motivation and affect Chapter 6: The self: the mind, gender, and body Chapter 7: personality, lifestyles, and values
Section 3: Choosing and using products
Chapter 8: Attitudes and persuasive communications Chapter 9: Decision making Chapter 10: Buying, using, and disposing
Section 4: Consumers in thier social and cultural settings
Chapter 11: Group influences and social media Chapter 12: Income and social class Chapter 13: Subcultures Chapter 14: Culture |
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