| Title : | Global Business | | Material Type: | printed text | | Authors: | Mike. W Peng, Author | | Edition statement: | 2nd Int ed | | Publication Date: | 2011 | | Pagination: | 635 p. | | Layout: | ill. (col.) | | Size: | 24mm | | ISBN (or other code): | 978-0-538-47553-2 | | Price: | €85.05 | | General note: | Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape. | | Class number: | 338.88 | | Contents note: | Part 1: Laying Foundations
Chapter 1: Globalizing Business
Chapter 2: Understanding politics, laws, and economics
Chapter 3: Emphasizing cultures, ethics, and norms
Chapter 4: Leveraging capabilities globally
Part 2: Acquring Tools
Chapter 5: Trading across borders
Chapter 6: Investing abroad directly
Chapter 7: Dealing with foreign exchange
Chapter 8: Global and regional integration
Part 3: Strategizing around the Globe
Chapter 9: Entering foreign markets
Chapter 10: Entrepreneurial firms
Chapter 11: Alliances and acquistions
Chapter 12: Managing competitive dynamics
Chapter 13: Strategy and structure
Part 4: Building functional excellence
Chapter 14: Human resource management
Chapter 15: Marketing and supply chain management
Chapter 16: Governing the corporation
Chapter 17: Corporate social responsibility |
Global Business [printed text] / Mike. W Peng, Author . - 2nd Int ed . - 2011 . - 635 p. : ill. (col.) ; 24mm. ISBN : 978-0-538-47553-2 : €85.05 Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape. | Class number: | 338.88 | | Contents note: | Part 1: Laying Foundations
Chapter 1: Globalizing Business
Chapter 2: Understanding politics, laws, and economics
Chapter 3: Emphasizing cultures, ethics, and norms
Chapter 4: Leveraging capabilities globally
Part 2: Acquring Tools
Chapter 5: Trading across borders
Chapter 6: Investing abroad directly
Chapter 7: Dealing with foreign exchange
Chapter 8: Global and regional integration
Part 3: Strategizing around the Globe
Chapter 9: Entering foreign markets
Chapter 10: Entrepreneurial firms
Chapter 11: Alliances and acquistions
Chapter 12: Managing competitive dynamics
Chapter 13: Strategy and structure
Part 4: Building functional excellence
Chapter 14: Human resource management
Chapter 15: Marketing and supply chain management
Chapter 16: Governing the corporation
Chapter 17: Corporate social responsibility |
|
Home
Global Business
