| Title : | Cult of analytics : data analytics for marketing | | Material Type: | printed text | | Authors: | Steve Jackson, Author | | Edition statement: | 2nd | | Publisher: | Oxon [UK] : Routledge | | Publication Date: | 2016 | | Pagination: | 202 | | Layout: | ill b&w | | Size: | 12mm | | ISBN (or other code): | 978-1-138-83799-7 | | Price: | €44.57 | | General note: | Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer.
This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text. | | Class number: | 658.872 | | Contents note: | Introduction: The day that changed my life
Chapter 1: The hub and spoke method
Chapter 2: Reach, engagement, activate and nurture
Chapter 3: Key performance indicators
Chapter 4: Planning analytics business cases and wins you can share
Chapter 5: Tools of the trade
Chapter 6: Segmentation and personas
Chapter 7: Testing personas to improve conversion
Chapter 8: Using data and telling stories
Chapter 9: The starting point
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Cult of analytics : data analytics for marketing [printed text] / Steve Jackson, Author . - 2nd . - Oxon (2 Park Square, Abingdon, OX14 4RN, UK) : Routledge, 2016 . - 202 : ill b&w ; 12mm. ISBN : 978-1-138-83799-7 : €44.57 Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer.
This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text. | Class number: | 658.872 | | Contents note: | Introduction: The day that changed my life
Chapter 1: The hub and spoke method
Chapter 2: Reach, engagement, activate and nurture
Chapter 3: Key performance indicators
Chapter 4: Planning analytics business cases and wins you can share
Chapter 5: Tools of the trade
Chapter 6: Segmentation and personas
Chapter 7: Testing personas to improve conversion
Chapter 8: Using data and telling stories
Chapter 9: The starting point
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