Fundamentals of management [printed text] / Stephen P. Robbins, Author ; Mary A. Coulter, Author ; David A. De Cenzo, Author  . -  Global . - [S.l.] : Pearson Education, 2020 . - 658 : ill col. ; 20mm + MyLab student access code.
ISBN : 978-1-292-30732-9 : €60.36
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.



For undergraduate principles of marketing courses.



Everything students need to know to develop their 'management sense' and be successful

Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't -- with the ultimate goal to help students be successful in their careers.



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Class number:

658

Contents note:

Part One: Introduction Chapter 1: Managing Today History Module: A brief history of management roots Chapter 2: The manager as decision maker Quantitative Module: Quantitative decision making tools Chapter 3: Important managerial issues Part Two: Planning Chapter 4: The management environment Chapter 5: Managing change and innovation Entrepreneurship Module: Managing entrepreneurship Chapter 6: Planning and goal setting Part three: Organizing Chapter 7: Structuring and designing organizations Chapter 8: Managing human resources and diversity Professionalism Module: Professionalism and employability Chapter 9: Managing work groups and work teams Part four: Leading Chapter 10: Understanding individual behavior Chapter 11: Motivating and Rewarding employees Chapter 12: Understanding leadership Chapter 13:Managing organisational and interpersonal communication Part five: Controlling Chapter 14: Controlling work and organisational processes Operations Module: Managing Operations.