| Title : | Introduction to e-commerce | | Material Type: | printed text | | Authors: | Jeffrey F. Rayport ; Bernard J. Jaworski | | Edition statement: | 2nd ed.,International ed. | | Publisher: | Boston, MA : McGraw-Hill | | Publication Date: | 2004 | | Pagination: | xxvii, 516 p. | | Layout: | ill., ports. | | Size: | 26 cm | | ISBN (or other code): | 978-0-07-123266-1 | | Class number: | 658.84 | | Abstract: | Focuses more on strategy than technology. The second edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors focus on what a manager needs to know about internet infrastructure in order to make effective business decisions. | | Contents note: | Overview: ch.1 framework for e-commerce, The basic technology of the internet and the web: ch.2 basic technology of the internet and a-commerce business, Strategy formulation for online firms: ch.3 market opportunity analysis, ch.4 business models, ch.5 strategy formulation customer interface, ch.6 market communications and branding, ch.7 imlementation, ch.8 metrics, Technology infrastructure: ch.9 website development process, ch.10 site architecture, capital infrastructure: ch.11 human and financial capital, media infrastructure: ch.12 media transformation, public policy infrastructure: ch.13 public policy. |
Introduction to e-commerce [printed text] / Jeffrey F. Rayport ; Bernard J. Jaworski . - 2nd ed.,International ed. . - Boston, MA : McGraw-Hill, 2004 . - xxvii, 516 p. : ill., ports. ; 26 cm. ISBN : 978-0-07-123266-1 | Class number: | 658.84 | | Abstract: | Focuses more on strategy than technology. The second edition provides a solid foundation in all aspects of conducting business in the networked economy. Authors focus on what a manager needs to know about internet infrastructure in order to make effective business decisions. | | Contents note: | Overview: ch.1 framework for e-commerce, The basic technology of the internet and the web: ch.2 basic technology of the internet and a-commerce business, Strategy formulation for online firms: ch.3 market opportunity analysis, ch.4 business models, ch.5 strategy formulation customer interface, ch.6 market communications and branding, ch.7 imlementation, ch.8 metrics, Technology infrastructure: ch.9 website development process, ch.10 site architecture, capital infrastructure: ch.11 human and financial capital, media infrastructure: ch.12 media transformation, public policy infrastructure: ch.13 public policy. |
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Introduction to e-commerce
